About Us

Founder of Scales4research.com:

Dr. Rajibul Hasan is the founder of Scales4research.com. He developed this site to help the academic and research community.

Dr. Rajibul Hasan

Currently, he is an assistant professor of marketing and program director of MSc Marketing at Maynooth University, Ireland. At Maynooth, he teaches Digital Marketing, Social Media, Contemporary Issues in Marketing (e.g., AI in Business and Marketing, AR/VR Marketing). Previously, he worked as an Assistant Professor at Rennes School of Business, France. In Rennes, he was a principal investigator of the Artificial Intelligence (AI) consumer behavior research center. He completed his Ph.D. from the University of Kent, UK, in the area of marketing. He specializes in understanding consumer behavior and innovation adoption. He has published in academic journals including Tourism Management, Journal of Public Policy and Marketing, Journal of Business Research, Computer in Human Behaviour, and Journal of Marketing Management and Strategic Change.

To know more about Dr, Rajibul Hasan, please visit- http://rajibulhasan.com/