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The scale database of this site offers academics and researchers a range of scales or measures related to Innovation, Marketing, and Business to use in their surveys and experiments.

If you are looking for constructs of intention, attitudes, emotions, adoption etc. to use in a questionnaire of your research, this is where you can search multi-item scales used for innovation, marketing, and business-related surveys and experiments.

Please cite the source below:

Hasan, Rajibul. 2021. “Innovation, Marketing, and Business Scales”,