The scale database of this site offers academics and researchers a range of scales or measures related to Innovation, Marketing, and Business to use in their surveys and experiments.
If you are looking for constructs of intention, attitudes, emotions, adoption, etc. to use in a questionnaire of your research, this is where you can search multi-item scales used for innovation, marketing, and business-related surveys and experiments.
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Are you interested in Artificial Intelligence and Digital Marketing Area?
Upnotion.com
Visit- Upnotion.com. Upnotion is an Artificial Intelligence and Digital Marketing Platform. It is an initiative by Dr. Rajibul Hasan and Dr. Mustafeed Zaman. This platform aims to disseminate digital marketing and artificial intelligence knowledge among the members of different societies.
We provide blogs, vlogs, tips, different learning resources to contribute to the ongoing demand for artificial intelligence and digital marketing. We believe our content will create a positive impact on our society.
Marketing Scales Here are scales Boonghee Yoo co-authored: Yoo, Donthu, and Lenartowicz’s (2011) CVSCALE CVSCALE is a 26-item 5-dimensional scale of...
Definition of Interpersonal Promotion: Atomised Distribution Nakata and Weidner (2012) defined atomised distribution as channel arrangements that bring products as...
Definition of Visual Comprehensibility: Nakata and Weidner (2012) defined visual comprehensibility as the degree to which an innovation is intuitively...
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