Scales4research.com is a global platform for academics and researchers. This site offers different resources such as searching research scales, conferences, research events &Call for Papers or Chapters, Research Data Collector Directory, Learning Resources, Scales4Research LAB, and jobs for academics and researchers. Academics and researchers can also share their research related blogs, vlogs, call for paper or chapters on this site.
The scale database of this site offers academics and researchers a range of scales or measures related to Innovation, Marketing, and Business to use in their surveys and experiments.
If you are looking for constructs of intention, attitudes, emotions, adoption etc. to use in a questionnaire of your research, this is where you can search multi-item scales used for innovation, marketing, and business-related surveys and experiments.
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Latest Research Blog
Dr Rajibul Hasan
/ August 6, 2021
Perceived ethical pricing is an important construct for any type of sustainability research. The following items can be used to...
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Dr Rajibul Hasan
/ August 6, 2021
Perceived ethical promotions is an important construct for any type of sustainability research. The following items can be used to...
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Dr Rajibul Hasan
/ August 6, 2021
Perceived ethical placing is an important construct for any type of sustainability research. The following items can be used to...
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Dr Rajibul Hasan
/ August 6, 2021
Perceived ethical product is an important construct for any type of sustainability research. The following items can be used to...
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Dr Rajibul Hasan
/ August 5, 2021
https://www.youtube.com/watch?v=8z8XV1S7548
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Dr Rajibul Hasan
/ August 5, 2021
https://www.youtube.com/watch?v=DRL4PF2u9XA
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InciToral
/ July 26, 2021
by Dr. Inci Toral Starting your dissertation project can be daunting. A dissertation is a complex research process with many...
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Dr Rajibul Hasan
/ April 30, 2021
Dr Rajibul Hasan
/ April 28, 2021
Marketing Scales Here are scales Boonghee Yoo co-authored: Yoo, Donthu, and Lenartowicz’s (2011) CVSCALE CVSCALE is a 26-item 5-dimensional scale of...
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Dr Rajibul Hasan
/ April 24, 2021
Definition of Interpersonal Promotion: Flexible Payment Forms Nakata and Weidner (2012) defined flexible payment forms as the degree to which...
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Dr Rajibul Hasan
/ April 24, 2021
Definition of Interpersonal Promotion: Atomised Distribution Nakata and Weidner (2012) defined atomised distribution as channel arrangements that bring products as...
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Dr Rajibul Hasan
/ April 24, 2021
Definition of Interpersonal Promotion: Social Capital Nakata and Weidner (2012) defined social capital as trust, norms, and networks that can...
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Dr Rajibul Hasan
/ April 24, 2021
Definition of Interpersonal Promotion: Nakata and Weidner (2012) defined interpersonal promotion as the degree to which a new product is...
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Dr Rajibul Hasan
/ April 24, 2021
Definition of Collective Needs: Nakata and Weidner (2012) defined collective needs as the degree to which group needs (e.g., needs...
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Dr Rajibul Hasan
/ April 24, 2021
Definition of Assimilationist Culture: Nakata and Weidner (2012) defined assimilationist culture as a culture within which BOP consumers want to...
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Dr Rajibul Hasan
/ April 24, 2021
Definition of Adaptability: Nakata and Weidner (2012) defined adaptability as the degree to which an innovation is usable for multiple...
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Dr Rajibul Hasan
/ April 24, 2021
Definition of Visual Comprehensibility: Nakata and Weidner (2012) defined visual comprehensibility as the degree to which an innovation is intuitively...
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Dr Rajibul Hasan
/ April 24, 2021
Definition of Affordability: Nakata and Weidner (2012) defined affordability as the degree to which the price of a new product...
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Dr Rajibul Hasan
/ April 14, 2021
Dr Rajibul Hasan
/ April 14, 2021
Dr Rajibul Hasan
/ April 14, 2021
Dr Rajibul Hasan
/ April 14, 2021
Dr Rajibul Hasan
/ April 14, 2021
Dr Rajibul Hasan
/ April 14, 2021
https://www.youtube.com/watch?v=9ltvDNAsO-I
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