Scales4research.com helps academics and researchers. This site offers different services such as searching research scales, conferences &research events, and jobs for academics and researchers. Academics and researchers can also share their research related blogs, vlogs, call for paper or chapters on this site.
The scale database of this site offers academics and researchers a range of scales or measures related to Innovation, Marketing, and Business to use in their surveys and experiments.
If you are looking for constructs of intention, attitudes, emotions, adoption etc. to use in a questionnaire of your research, this is where you can search multi-item scales used for innovation, marketing, and business-related surveys and experiments.
Please provide your name and email below to get regular updates from your scales4research community for free!!
Latest Research Blog
Dr Rajibul Hasan
/ April 30, 2021
Dr Rajibul Hasan
/ April 28, 2021
Marketing Scales Here are scales Boonghee Yoo co-authored: Yoo, Donthu, and Lenartowicz’s (2011) CVSCALE CVSCALE is a 26-item 5-dimensional scale of...
Read More
Dr Rajibul Hasan
/ April 24, 2021
Definition of Interpersonal Promotion: Flexible Payment Forms Nakata and Weidner (2012) defined flexible payment forms as the degree to which...
Read More
Dr Rajibul Hasan
/ April 24, 2021
Definition of Interpersonal Promotion: Atomised Distribution Nakata and Weidner (2012) defined atomised distribution as channel arrangements that bring products as...
Read More
Dr Rajibul Hasan
/ April 24, 2021
Definition of Interpersonal Promotion: Social Capital Nakata and Weidner (2012) defined social capital as trust, norms, and networks that can...
Read More
Dr Rajibul Hasan
/ April 24, 2021
Definition of Interpersonal Promotion: Nakata and Weidner (2012) defined interpersonal promotion as the degree to which a new product is...
Read More
Dr Rajibul Hasan
/ April 24, 2021
Definition of Collective Needs: Nakata and Weidner (2012) defined collective needs as the degree to which group needs (e.g., needs...
Read More
Dr Rajibul Hasan
/ April 24, 2021
Definition of Assimilationist Culture: Nakata and Weidner (2012) defined assimilationist culture as a culture within which BOP consumers want to...
Read More
Dr Rajibul Hasan
/ April 24, 2021
Definition of Adaptability: Nakata and Weidner (2012) defined adaptability as the degree to which an innovation is usable for multiple...
Read More
Dr Rajibul Hasan
/ April 24, 2021
Definition of Visual Comprehensibility: Nakata and Weidner (2012) defined visual comprehensibility as the degree to which an innovation is intuitively...
Read More
Dr Rajibul Hasan
/ April 24, 2021
Definition of Affordability: Nakata and Weidner (2012) defined affordability as the degree to which the price of a new product...
Read More
Dr Rajibul Hasan
/ April 14, 2021
Dr Rajibul Hasan
/ April 14, 2021
Dr Rajibul Hasan
/ April 14, 2021
Dr Rajibul Hasan
/ April 14, 2021
Dr Rajibul Hasan
/ April 14, 2021
Dr Rajibul Hasan
/ April 14, 2021
https://www.youtube.com/watch?v=9ltvDNAsO-I
Read More