Perceived Ethical Pricing

Perceived ethical pricing is an important construct for any type of sustainability research. The following items can be used to measure this concept.
  1. ‘__s brand is ethical as the price of _‘s is perceived as fair value for money.
  2. The price of __‘s is fair as there are no hidden charges.
  3. A fair price of __‘s is a sign of ethical product.

These items source can be cited as :

Hasan, Rajibul, and Zhirun YU. “Capitalism leading to unhealthy food consumption.” Strategic Change 29, no. 6 (2020): 633-643.