New Scales Development: Interpersonal Promotion

Definition of Interpersonal Promotion:

Nakata and Weidner (2012) defined interpersonal promotion as the degree to which a new product is promoted through personal ties.

I often hear good things about bKash from the people around me, including friends, family and people in my working place.
When I look at mobile banking service providers, people around me often recommend bKash for me to use.
In the past people around me have often recommended bKash for me to use.
Please Cite this Scale Source as
Hasan, R., Lowe, B., & Petrovici, D. (2019). An empirical comparison of consumer innovation adoption models: implications for subsistence marketplaces. Journal of Public Policy & Marketing38(1), 61-80.