Definition of Collective Needs:
Nakata and Weidner (2012) defined collective needs as the degree to which group needs (e.g., needs of family, friends, neighbours) predominate in the case of adopting a new product.
|To satisfy the expectation of people in my working place, my decision to use bKash is influenced by their preferences.|
|My decision to use bKash is influenced by the preferences of people with whom I have social interaction.|
|My decision to use bKash is influenced by the preferences of family members.|
|My decision to use bKash is influenced by the desire of others.|
Hasan, R., Lowe, B., & Petrovici, D. (2019). An empirical comparison of consumer innovation adoption models: implications for subsistence marketplaces. Journal of Public Policy & Marketing, 38(1), 61-80.