Perceived Ethical Promotions

Perceived ethical promotions is an important construct for any type of sustainability research. The following items can be used to measure this concept.
  1. Ethical aspects of __’s seems good as the advertisements of Company A’s are not manipulative.
  2. Beautiful packaging of ‘s convinces that _‘s is an ethical product.
  3. __’s is ethical as the promotional tools are used to inform customers. (e.g., information about sugar)
  4. __’s is ethical as the company does not use aggressive or forceful promotional tools to sell its foods.

These items source can be cited as :

Hasan, Rajibul, and Zhirun YU. “Capitalism leading to unhealthy food consumption.” Strategic Change 29, no. 6 (2020): 633-643.