Perceived ethical promotions is an important construct for any type of sustainability research. The following items can be used to measure this concept.
- Ethical aspects of __’s seems good as the advertisements of Company A’s are not manipulative.
- Beautiful packaging of ‘s convinces that _‘s is an ethical product.
- __’s is ethical as the promotional tools are used to inform customers. (e.g., information about sugar)
- __’s is ethical as the company does not use aggressive or forceful promotional tools to sell its foods.
These items source can be cited as :
Hasan, Rajibul, and Zhirun YU. “Capitalism leading to unhealthy food consumption.” Strategic Change 29, no. 6 (2020): 633-643.