New Scales Development: Visual Comprehensibility

Definition of Visual Comprehensibility:

Nakata and Weidner (2012) defined visual comprehensibility as the degree to which an innovation is intuitively comprehended by BOP consumers (who have limited numeracy and literacy skill) through its design and packaging (e.g., colours, shapes, photos, physical package size, and other elements of product package).

Items
The colour, shapes, pictures, symbols (e.g.,  Pink coloured bird symbol to represent bKash) and other relevant elements of bKash help me to clarify how to use this service.
 Using bKash, I find myself thinking of the colour, shapes, pictures, symbols (e.g.,  Pink coloured bird symbol to represent bKash) and other relevant elements of bKash.
I find it easy to remember any colour, shapes, pictures, symbols (e.g.,  Pink coloured bird symbol to represent bKash) and other relevant elements of bKash.
I find the colours, shapes, pictures and symbols of bKash (e.g., pink coloured bird to represent bKash) help me to understand how to use bKash more than any written text associated with it.
Please Cite this Scale Source as
Hasan, R., Lowe, B., & Petrovici, D. (2019). An empirical comparison of consumer innovation adoption models: implications for subsistence marketplaces. Journal of Public Policy & Marketing38(1), 61-80.