Definition of Interpersonal Promotion:
Nakata and Weidner (2012) defined interpersonal promotion as the degree to which a new product is promoted through personal ties.
|I often hear good things about bKash from the people around me, including friends, family and people in my working place.|
|When I look at mobile banking service providers, people around me often recommend bKash for me to use.|
|In the past people around me have often recommended bKash for me to use.|
Hasan, R., Lowe, B., & Petrovici, D. (2019). An empirical comparison of consumer innovation adoption models: implications for subsistence marketplaces. Journal of Public Policy & Marketing, 38(1), 61-80.