Definition of Interpersonal Promotion: Flexible Payment Forms
Nakata and Weidner (2012) defined flexible payment forms as the degree to which methods of payment of a new product are consistent with a lifestyle of limited cash flow, very restricted incomes, and/or access to debt (e.g., payment in instalments).
|I have the flexibility to pay the charge of bKash in instalments.|
|I have the freedom to pay the charge of bKash, wherever is best for me.|
|I am not able to pay the charge of bKash in instalments.|
Hasan, R., Lowe, B., & Petrovici, D. (2019). An empirical comparison of consumer innovation adoption models: implications for subsistence marketplaces. Journal of Public Policy & Marketing, 38(1), 61-80.