New Scales Development: Collective Needs

Definition of Collective Needs:

Nakata and Weidner (2012) defined collective needs as the degree to which group needs (e.g., needs of family, friends, neighbours) predominate in the case of adopting a new product.

Items
To satisfy the expectation of people in my working place, my decision to use bKash is influenced by their preferences.
My decision to use bKash is influenced by the preferences of people with whom I have social interaction.
My decision to use bKash is influenced by the preferences of family members.
 My decision to use bKash is influenced by the desire of others.
Please Cite this Scale Source as
Hasan, R., Lowe, B., & Petrovici, D. (2019). An empirical comparison of consumer innovation adoption models: implications for subsistence marketplaces. Journal of Public Policy & Marketing38(1), 61-80.