New Scales Development: Atomised Distribution

Definition of Interpersonal Promotion: Atomised Distribution

Nakata and Weidner (2012) defined atomised distribution as channel arrangements that bring products as close to customers as possible.

 I am satisfied with the distance  of the bKash agent’s shop is to my home.
I am satisfied with the distance of the bKash agent’s shop is to where I work.
The bKash agent’s shop is convenient as it is on route to my place of work.
Please Cite this Scale Source as
Hasan, R., Lowe, B., & Petrovici, D. (2019). An empirical comparison of consumer innovation adoption models: implications for subsistence marketplaces. Journal of Public Policy & Marketing38(1), 61-80.