Definition of Interpersonal Promotion: Atomised Distribution
Nakata and Weidner (2012) defined atomised distribution as channel arrangements that bring products as close to customers as possible.
|I am satisfied with the distance of the bKash agent’s shop is to my home.|
|I am satisfied with the distance of the bKash agent’s shop is to where I work.|
|The bKash agent’s shop is convenient as it is on route to my place of work.|
Hasan, R., Lowe, B., & Petrovici, D. (2019). An empirical comparison of consumer innovation adoption models: implications for subsistence marketplaces. Journal of Public Policy & Marketing, 38(1), 61-80.