New Scales Development: Affordability

Definition of Affordability:

Nakata and Weidner (2012) defined affordability as the degree to which the price of a new product must be consistent with a lifestyle of limited cash flow or on very restricted incomes and debt access.

Items
 I would use bKash because the service is affordable.
I would buy the lowest price brand of mobile banking services that will suit my needs.
 When it comes to choosing bKash, I will rely heavily on price.
Please Cite this Scale Source as
Hasan, R., Lowe, B., & Petrovici, D. (2019). An empirical comparison of consumer innovation adoption models: implications for subsistence marketplaces. Journal of Public Policy & Marketing38(1), 61-80.

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