Definition of Adaptability:
Nakata and Weidner (2012) defined adaptability as the degree to which an innovation is usable for multiple purposes or is easily adaptable to the conditions of difficult and resource-poor environments (e.g., lack of electricity, lack of infrastructure etc.).
|bKash is usable for multiple purposes ( e.g., Money transfer, buying and selling products, recharging mobile balance, etc.)|
|bKash is usable even when resources are lacking (e.g., even in remote villages, when electricity is not working, etc.).|
|bKash has the ability to provide consistent services even when resources are lacking (e.g., even in remote villages, when electricity is not working, etc.)|
|bKash mobile banking fulﬁlls multiple functional needs.|
Hasan, R., Lowe, B., & Petrovici, D. (2019). An empirical comparison of consumer innovation adoption models: implications for subsistence marketplaces. Journal of Public Policy & Marketing, 38(1), 61-80.