Here are scales Boonghee Yoo co-authored:
CVSCALE is a 26-item 5-dimensional scale of Cultural Values at the Individual Level (Measuring Geert Hofstedes’ culture dimensions at the individual level).
A 9-Item 4-dimensional scale of Perceived Quality of Internet Shopping Site
A 10-item 3-dimensional scale of Multidimensional Brand Equity (MBE) and a 4-item scale of Overall Brand Equity (OBE)
Purchase Intention of Counterfeits (5 items), Purchase Intention of Originals (5 items), Positive Attitudes toward Buying Counterfeits by Economic Benefits (6 items), and Positive Attitudes toward Buying Counterfeits by Hedonic Benefits (5 items)
A 26-item 5-dimensional scale of Consumer Sentiment toward Offshored Services