New Scales Development: Assimilationist Culture

Definition of Assimilationist Culture:

Nakata and Weidner (2012) defined assimilationist culture as a culture within which BOP consumers want to perform a behaviour because the product originates in a dominant culture, where a dominant culture attests to wealth, modernity, and consumption, presents images of an idealised life of social acceptance and comfort.

Items
Affluent people who are important to me would support the idea of using bKash.
I think that those wealthy or modern people who are important to me would want me to use bKash.
Affluent or modern people whose opinions I value would prefer me to use bKash.
Please Cite this Scale Source as
Hasan, R., Lowe, B., & Petrovici, D. (2019). An empirical comparison of consumer innovation adoption models: implications for subsistence marketplaces. Journal of Public Policy & Marketing38(1), 61-80.

New Scales Development: Adaptability

Definition of Adaptability:

Nakata and Weidner (2012) defined adaptability as the degree to which an innovation is usable for multiple purposes or is easily adaptable to the conditions of difficult and resource-poor environments (e.g., lack of electricity, lack of infrastructure etc.).

Items
bKash is usable for  multiple purposes ( e.g., Money transfer, buying and selling products, recharging mobile balance, etc.)
bKash is usable even when resources are lacking (e.g., even in remote villages, when electricity is not working, etc.).
bKash has the ability to provide consistent services even when  resources are lacking (e.g., even in remote villages, when electricity is not working, etc.)
bKash mobile banking fulfills multiple functional needs.
Please Cite this Scale Source as
Hasan, R., Lowe, B., & Petrovici, D. (2019). An empirical comparison of consumer innovation adoption models: implications for subsistence marketplaces. Journal of Public Policy & Marketing38(1), 61-80.

New Scales Development: Visual Comprehensibility

Definition of Visual Comprehensibility:

Nakata and Weidner (2012) defined visual comprehensibility as the degree to which an innovation is intuitively comprehended by BOP consumers (who have limited numeracy and literacy skill) through its design and packaging (e.g., colours, shapes, photos, physical package size, and other elements of product package).

Items
The colour, shapes, pictures, symbols (e.g.,  Pink coloured bird symbol to represent bKash) and other relevant elements of bKash help me to clarify how to use this service.
 Using bKash, I find myself thinking of the colour, shapes, pictures, symbols (e.g.,  Pink coloured bird symbol to represent bKash) and other relevant elements of bKash.
I find it easy to remember any colour, shapes, pictures, symbols (e.g.,  Pink coloured bird symbol to represent bKash) and other relevant elements of bKash.
I find the colours, shapes, pictures and symbols of bKash (e.g., pink coloured bird to represent bKash) help me to understand how to use bKash more than any written text associated with it.
Please Cite this Scale Source as
Hasan, R., Lowe, B., & Petrovici, D. (2019). An empirical comparison of consumer innovation adoption models: implications for subsistence marketplaces. Journal of Public Policy & Marketing38(1), 61-80.

New Scales Development: Affordability

Definition of Affordability:

Nakata and Weidner (2012) defined affordability as the degree to which the price of a new product must be consistent with a lifestyle of limited cash flow or on very restricted incomes and debt access.

Items
 I would use bKash because the service is affordable.
I would buy the lowest price brand of mobile banking services that will suit my needs.
 When it comes to choosing bKash, I will rely heavily on price.
Please Cite this Scale Source as
Hasan, R., Lowe, B., & Petrovici, D. (2019). An empirical comparison of consumer innovation adoption models: implications for subsistence marketplaces. Journal of Public Policy & Marketing38(1), 61-80.