Perceived Ethical Pricing

Perceived ethical pricing is an important construct for any type of sustainability research. The following items can be used to measure this concept.
  1. ‘__s brand is ethical as the price of _‘s is perceived as fair value for money.
  2. The price of __‘s is fair as there are no hidden charges.
  3. A fair price of __‘s is a sign of ethical product.

These items source can be cited as :

Hasan, Rajibul, and Zhirun YU. “Capitalism leading to unhealthy food consumption.” Strategic Change 29, no. 6 (2020): 633-643.

Perceived Ethical Promotions

Perceived ethical promotions is an important construct for any type of sustainability research. The following items can be used to measure this concept.
  1. Ethical aspects of __’s seems good as the advertisements of Company A’s are not manipulative.
  2. Beautiful packaging of ‘s convinces that _‘s is an ethical product.
  3. __’s is ethical as the promotional tools are used to inform customers. (e.g., information about sugar)
  4. __’s is ethical as the company does not use aggressive or forceful promotional tools to sell its foods.

These items source can be cited as :

Hasan, Rajibul, and Zhirun YU. “Capitalism leading to unhealthy food consumption.” Strategic Change 29, no. 6 (2020): 633-643.

Perceived Ethical Placing

Perceived ethical placing is an important construct for any type of sustainability research. The following items can be used to measure this concept.
  1. __ is a more ethical brand as its foods are available in many
    places close to me.
  2. Ethical aspects of __ is related to the positive image of
    the restaurants in which it is sold.
  3. __is more ethical as selling its foods enhances social
    relationships among employees, consumers, and _‘s within a
    society.

These items source can be cited as :

Hasan, Rajibul, and Zhirun YU. “Capitalism leading to unhealthy food consumption.” Strategic Change 29, no. 6 (2020): 633-643.

Perceived Ethical Product

Perceived ethical product is an important construct for any type of sustainability research. The following items can be used to measure this concept.
  1. I consider __ is a good quality product, and it represents an
    ethical product.
  2. In my opinion __ is ethical as it is not harmful or dangerous to
    its customers.
  3. _ is ethical as the reputation of Company A’s is positive.
  4. __ is considered as ethical because this company
    manufactures the product that does not deceive its customers.
  5. __ is ethical as the company does not damage the natural
    environment, resources, and health of customers.
  6. _ is ethical as the product fulfills its purpose of what
    consumers might expect from fast foods.

These items source can be cited as :

Hasan, Rajibul, and Zhirun YU. “Capitalism leading to unhealthy food consumption.” Strategic Change 29, no. 6 (2020): 633-643.

Marketing Scales By- Dr. Boonghee Yoo

Marketing Scales

Here are scales Boonghee Yoo co-authored:

Yoo, Donthu, and Lenartowicz’s (2011) CVSCALE

CVSCALE is a 26-item 5-dimensional scale of Cultural Values at the Individual Level (Measuring Geert Hofstedes’ culture dimensions at the individual level).

Yoo and Donthu’s (2001) SITEQUAL 

A 9-Item 4-dimensional scale of Perceived Quality of Internet Shopping Site

Yoo and Donthu’s (2001) Brand Equity Scale

A 10-item 3-dimensional scale of Multidimensional Brand Equity (MBE) and a 4-item scale of Overall Brand Equity (OBE)

Yoo and Lee’s (2009) Luxury Fashion Brand Counterfeits-Related Measures

Purchase Intention of Counterfeits (5 items), Purchase Intention of Originals (5 items), Positive Attitudes toward Buying Counterfeits by Economic Benefits (6 items), and Positive Attitudes toward Buying Counterfeits by Hedonic Benefits (5 items)

Thelen, Yoo, and Magnini ‘s (2011) OFFSERVSENT

A 26-item 5-dimensional scale of Consumer Sentiment toward Offshored Services

Source: Marketing Scales – Dr. Boonghee Yoo

New Scales Development: Flexible Payment Forms

Definition of Interpersonal Promotion: Flexible Payment Forms

Nakata and Weidner (2012) defined flexible payment forms as the degree to which methods of payment of a new product are consistent with a lifestyle of limited cash flow, very restricted incomes, and/or access to debt (e.g., payment in instalments).

Items
I have the flexibility to pay the charge of bKash in instalments.
I have the freedom to pay the charge of bKash, wherever is best for me.
 I am not able to pay the charge of bKash in instalments.
Please Cite this Scale Source as
Hasan, R., Lowe, B., & Petrovici, D. (2019). An empirical comparison of consumer innovation adoption models: implications for subsistence marketplaces. Journal of Public Policy & Marketing38(1), 61-80.

New Scales Development: Atomised Distribution

Definition of Interpersonal Promotion: Atomised Distribution

Nakata and Weidner (2012) defined atomised distribution as channel arrangements that bring products as close to customers as possible.

Items
 I am satisfied with the distance  of the bKash agent’s shop is to my home.
I am satisfied with the distance of the bKash agent’s shop is to where I work.
The bKash agent’s shop is convenient as it is on route to my place of work.
Please Cite this Scale Source as
Hasan, R., Lowe, B., & Petrovici, D. (2019). An empirical comparison of consumer innovation adoption models: implications for subsistence marketplaces. Journal of Public Policy & Marketing38(1), 61-80.

New Scales Development: Social Capital

Definition of Interpersonal Promotion: Social Capital

Nakata and Weidner (2012) defined social capital as trust, norms, and networks that can increase the proficiency of society by facilitating coordinated actions (i.e., BOP consumers heavily rely on social networks for information and tangible aid, and for learning from their neighbours what school to send their children to).

Items
I maintain close social relationships with some members in my community.
I spend a lot of time interacting with some members in my community.
 I know some members in my community on a personal level.
I have frequent communication with some members in my community.
Please Cite this Scale Source as
Hasan, R., Lowe, B., & Petrovici, D. (2019). An empirical comparison of consumer innovation adoption models: implications for subsistence marketplaces. Journal of Public Policy & Marketing38(1), 61-80.

New Scales Development: Interpersonal Promotion

Definition of Interpersonal Promotion:

Nakata and Weidner (2012) defined interpersonal promotion as the degree to which a new product is promoted through personal ties.

I often hear good things about bKash from the people around me, including friends, family and people in my working place.
When I look at mobile banking service providers, people around me often recommend bKash for me to use.
In the past people around me have often recommended bKash for me to use.
Please Cite this Scale Source as
Hasan, R., Lowe, B., & Petrovici, D. (2019). An empirical comparison of consumer innovation adoption models: implications for subsistence marketplaces. Journal of Public Policy & Marketing38(1), 61-80.

New Scales Development: Collective Needs

Definition of Collective Needs:

Nakata and Weidner (2012) defined collective needs as the degree to which group needs (e.g., needs of family, friends, neighbours) predominate in the case of adopting a new product.

Items
To satisfy the expectation of people in my working place, my decision to use bKash is influenced by their preferences.
My decision to use bKash is influenced by the preferences of people with whom I have social interaction.
My decision to use bKash is influenced by the preferences of family members.
 My decision to use bKash is influenced by the desire of others.
Please Cite this Scale Source as
Hasan, R., Lowe, B., & Petrovici, D. (2019). An empirical comparison of consumer innovation adoption models: implications for subsistence marketplaces. Journal of Public Policy & Marketing38(1), 61-80.