Perceived Ethical Pricing

Perceived ethical pricing is an important construct for any type of sustainability research. The following items can be used to measure this concept.
  1. ‘__s brand is ethical as the price of _‘s is perceived as fair value for money.
  2. The price of __‘s is fair as there are no hidden charges.
  3. A fair price of __‘s is a sign of ethical product.

These items source can be cited as :

Hasan, Rajibul, and Zhirun YU. “Capitalism leading to unhealthy food consumption.” Strategic Change 29, no. 6 (2020): 633-643.

Perceived Ethical Promotions

Perceived ethical promotions is an important construct for any type of sustainability research. The following items can be used to measure this concept.
  1. Ethical aspects of __’s seems good as the advertisements of Company A’s are not manipulative.
  2. Beautiful packaging of ‘s convinces that _‘s is an ethical product.
  3. __’s is ethical as the promotional tools are used to inform customers. (e.g., information about sugar)
  4. __’s is ethical as the company does not use aggressive or forceful promotional tools to sell its foods.

These items source can be cited as :

Hasan, Rajibul, and Zhirun YU. “Capitalism leading to unhealthy food consumption.” Strategic Change 29, no. 6 (2020): 633-643.

Perceived Ethical Placing

Perceived ethical placing is an important construct for any type of sustainability research. The following items can be used to measure this concept.
  1. __ is a more ethical brand as its foods are available in many
    places close to me.
  2. Ethical aspects of __ is related to the positive image of
    the restaurants in which it is sold.
  3. __is more ethical as selling its foods enhances social
    relationships among employees, consumers, and _‘s within a
    society.

These items source can be cited as :

Hasan, Rajibul, and Zhirun YU. “Capitalism leading to unhealthy food consumption.” Strategic Change 29, no. 6 (2020): 633-643.

Perceived Ethical Product

Perceived ethical product is an important construct for any type of sustainability research. The following items can be used to measure this concept.
  1. I consider __ is a good quality product, and it represents an
    ethical product.
  2. In my opinion __ is ethical as it is not harmful or dangerous to
    its customers.
  3. _ is ethical as the reputation of Company A’s is positive.
  4. __ is considered as ethical because this company
    manufactures the product that does not deceive its customers.
  5. __ is ethical as the company does not damage the natural
    environment, resources, and health of customers.
  6. _ is ethical as the product fulfills its purpose of what
    consumers might expect from fast foods.

These items source can be cited as :

Hasan, Rajibul, and Zhirun YU. “Capitalism leading to unhealthy food consumption.” Strategic Change 29, no. 6 (2020): 633-643.

How to Write a Successful Dissertation (UG and PG)

by Dr. Inci Toral

Starting your dissertation project can be daunting. A dissertation is a complex research process with many unknowns if you do not know where to start. Here is a guide that will help you in writing your dissertation with useful tips and examples.

The structure of this guide follows the structure of a dissertation by chapters (sections). It starts with explaning the research proposal which is indeed an initial stage in most disseration studies. After this, each chapter is explained with tips and opensource examples. It might be a good idea to earmark this useful website and revisit several times as you progress in your research project.

Marketing Scales By- Dr. Boonghee Yoo

Marketing Scales

Here are scales Boonghee Yoo co-authored:

Yoo, Donthu, and Lenartowicz’s (2011) CVSCALE

CVSCALE is a 26-item 5-dimensional scale of Cultural Values at the Individual Level (Measuring Geert Hofstedes’ culture dimensions at the individual level).

Yoo and Donthu’s (2001) SITEQUAL 

A 9-Item 4-dimensional scale of Perceived Quality of Internet Shopping Site

Yoo and Donthu’s (2001) Brand Equity Scale

A 10-item 3-dimensional scale of Multidimensional Brand Equity (MBE) and a 4-item scale of Overall Brand Equity (OBE)

Yoo and Lee’s (2009) Luxury Fashion Brand Counterfeits-Related Measures

Purchase Intention of Counterfeits (5 items), Purchase Intention of Originals (5 items), Positive Attitudes toward Buying Counterfeits by Economic Benefits (6 items), and Positive Attitudes toward Buying Counterfeits by Hedonic Benefits (5 items)

Thelen, Yoo, and Magnini ‘s (2011) OFFSERVSENT

A 26-item 5-dimensional scale of Consumer Sentiment toward Offshored Services

Source: Marketing Scales – Dr. Boonghee Yoo

New Scales Development: Flexible Payment Forms

Definition of Interpersonal Promotion: Flexible Payment Forms

Nakata and Weidner (2012) defined flexible payment forms as the degree to which methods of payment of a new product are consistent with a lifestyle of limited cash flow, very restricted incomes, and/or access to debt (e.g., payment in instalments).

Items
I have the flexibility to pay the charge of bKash in instalments.
I have the freedom to pay the charge of bKash, wherever is best for me.
 I am not able to pay the charge of bKash in instalments.
Please Cite this Scale Source as
Hasan, R., Lowe, B., & Petrovici, D. (2019). An empirical comparison of consumer innovation adoption models: implications for subsistence marketplaces. Journal of Public Policy & Marketing38(1), 61-80.