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Common method bias – Remedies
Marketing Scales By- Dr. Boonghee Yoo

Marketing Scales Here are scales Boonghee Yoo co-authored: Yoo, Donthu, and Lenartowicz’s (2011) CVSCALE CVSCALE is a 26-item 5-dimensional scale of...
New Scales Development: Flexible Payment Forms

Definition of Interpersonal Promotion: Flexible Payment Forms Nakata and Weidner (2012) defined flexible payment forms as the degree to which...
New Scales Development: Atomised Distribution

Definition of Interpersonal Promotion: Atomised Distribution Nakata and Weidner (2012) defined atomised distribution as channel arrangements that bring products as...
New Scales Development: Social Capital

Definition of Interpersonal Promotion: Social Capital Nakata and Weidner (2012) defined social capital as trust, norms, and networks that can...